Why hiring a digital marketing agency is better for your business than creating your own digital marketing team.
You hear a lot of buzz about this technique called Digital Marketing and how lot of startups have achieved unbelievable results from it. After weighing the pros and cons you have finally taken the decision to employ digital marketing to grow your company. Kudos! that's a great decision. But then there is one more question that remains unanswered. Should you hire a digital marketing company to do the job for you or should you hire your own in-house team. We intend to make the decision-making process easier!
The best marketing doesn’t feel like marketing.
Digital marketing has a lot of advantages over traditional marketing. The ability to reach your target audience at a surprisingly affordable price and then being able to measure and analyse the campaign makes digital marketing a clear winner. We have listed 3 reasons why we feel that hiring a digital marketing company is better than building your own team.
1. Cost effective
Hiring a digital marketing agency might appear to be a costly alternative. However a close look would reveal a different perspective. A digital marketing agency reduces risk of mistakes mostly caused due to novice and inexperienced marketing tactics. In the information age we can find a lot of free tutorials on digital marketing and how to go about it. So entrepreneurs are lured to try their hand at it. This however yields poor results and they come to the conclusion that digital marketing is ineffective to their business interest, location, etc.
There are different facets of digital marketing that one needs to consider before building an in-house team. Digital marketing needs atleast one resource each with digital design skills using design suites such as photoshop and illustrator, an SEO expert with knowledge on website development, content writer with good command over language and marketing communications, social media expert who is well versed with marketing on social media channels like Facebook, Linkedin, Twitter, etc. Someone with knowledge on videography and animation will be an added advantage. Sure enough the cost of hiring these resourses will burn bigger holes in your pockets at the end of the month than hiring an agency.
2. Decreases additional operations
A company or startup is actually a bunch of crazy people who have a vision to put a dent on the universe with there people centric products/services. They deeply care about the unique problems that they are solving for their customers. In such a circumstance, hiring resources for digital marketing will dilute the enthusiasm and the core values among the team.
For a larger company this won't be a problem as they have separate divisions with their own team leaders and management. However for a startup, building a culture is an essential part of growth and maintaining the culture is a vital leadership goal. Hiring a digital marketing company will enable them to work as a team and focus on their vision.
3. Well informed of the latest trends
Digital marketing is very dynamic and ever changing. The tips and tricks that worked brilliantly for you yesterday might spell doom on your website rankings today! Google and Facebook who combinedly accounts to 55% of the digital advertising on the web, are ever changing to make their services better. They work on their algorithms endlessly to provide better marketing results. But at the same time they donot want advertising to shoo away billions of users who visit their website to connect with friends or to find something on the web.
To maintain this balance, they release new advertising guidelines frequently. An online advertising agency keeps track of these changes and instructions from time to time. So its ideal to hire the best team for the purpose at hand and clearly a digital marketing can serve as the best out-sourced team that helps your online presence and brand building.
A leaf from the success story of Apple Inc.
Apple is today the worlds most valuable company and has huge cash reserves that can even surpass GDP of many countries. In the initial days, when working on the revolutionary Machintosh computer, Steve Jobs hired an ad agency named Chiat/Day to create an ad for the product. Together after a lot of brain storming, Apple and Chiat/Day came up with a cult advertising in 1984 that is still considered as the best TV commercial of all times. it is claimed that Apple got 150 million dollars worth of free advertising as TV channels played the ad for free to increase viewer count of their channel.
Later Steve Jobs admitted in an interview that many share holders and investors were against the ad but Steve was adamant to run it. Of course it proved as the right decision!
Have a point or two to add? Comment below to let us know.